American Business Genius 1

"What if we digitise the whole supply chain?"
This is the wisdom offered by a recent SAP commercial. (BTW, if you want to see what is wrong with the web click that SAP link. The best outcome, and no doubt certain in the near future, is that hte link is broken. If it isn't you will have a most unfortunate experience, having to see the eyesore of a webpage.) Let us consider this brilliant revelation.
First, the speaker offers, "What if...". Good, that's a fine starting point; speculation, imagination, don't limit yourself!
Second is, "...we digitise...". Well hold on a moment. I am not certain I know how to digitise something or even if I know precisely what "digitise" means. Let's look it up.

digitise - v. convert (pictures or sound) into a digital form that can be processed by a computer.

or

Verb

1.

digitise - put into digital form, as for use in a computer; "he bought a device to digitize the data"

This leaves me stumped as to how one would digitise "...the whole supply chain". Is this some sort of Tron thing where a laser slices all the machinery and warehouses and people into cubes and then absorbs them?

Maybe the fine people at SAP can clear this up.