Smartulating Your Wordification - Baffling Them With Bullshit

"Smartulating your wordification" is a phrase I use to indicate someone is misusing or abusing language to impress the gullible listener or reader. My favorite example of this is "signage". You may argue that this is a legitimate recognised word but what was the intent behind its creation? As with so many wordifications used in biz-speak it replaces a perfectly functional existing word, "signs", with something that adds a syllable in order to seem to be of more import or gravitas, a sort of unnecessary jargon to emphasise the speaker is technically adept in some attempt to pretend the administrator is just as smart and capable as the technician. It is a signal to all intelligent listeners to put one hand on their wallet and maintain a heightened level of skepticism of the speaker.